In my body of work the story telling part has always played a big role. That is what connects us as human beings. It is not much different for brands. The brand story, finding the beating human heart and how it is told is what will attract us or not.
SUMMARY
Highly recognized brand builder and storyteller, with a passion for re-branding. My skill set resembles a Swiss army knife, but I am still a student and keep sharpening the blades. I carry a low ego and am a high performer. As someone who loves long-distance running, I know how to push my limits and crush goals with steadfast determination and commitment. I've applied these qualities to excel in various settings, including agencies, in-house teams, and multi-channel environments, around the world. I'm all about the magic of storytelling, teamwork, and building connections.
I love building and leading teams, by example. Champion collaboration across departments to achieve holistic results. I have done it. Empowering people, celebrating them, the small wins and big successes. I make sure we get to the finish line as one team.
Throughout my career, I've consistently contributed to the success and overall growth of brands like Tommy Hilfiger, Tommy Bahama, and Rituals Cosmetics.
SKILLS
Tech Skills: Adobe Creative Suite: InDesign, Photoshop, typography • Google Analytics/data analysis • PowerBi • Branding & Identity • Creative Direction • Marketing • PR • Digital marketing • Social media management
Soft Skills: Leadership • Communication • Creativity • Emotional Intelligence • Collaboration • Self Motivation • Adaptability • Flexibility • Cultural awareness • Result oriented • 360 thinking